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Using Modern Media Platforms to Do Good

22 Oct

As a media company, people turn to us when they need help in promoting their products and/or their services. Depending on their type, we create content that is the most suitable, be it a website, a blog, a promotional video or an app. Our dedicated team of highly skilled marketing professionals is there to fulfill the demands of our clients.

We tend to think that there are no limits to one’s imagination, and that’s how we approach everything we do. No limits, just pure creativity and application of our ideas, skills and knowledge. We pride ourselves on finding a way to promote just about anything, especially if it’s for a good cause.

One type of project we pay special attention to is the one which has the goal of reaching a large number of people, for the purpose of helping them with their problems, or having their voice heard. Electronic media has the power to do that and we take pride in the fact that we use some of that power to do good

Recently, one of the clients came to us with the idea of starting up a number of websites, each one dedicated to a certain profession. All those professions would have these things in common:

  • Dedicated to helping people directly
  • Underpaid
  • Under-appreciated

Thankless jobs, you might say. And, from a certain point of view, they are. When was the last time a job well done by a nurse or a teacher was appreciated? Or millions of people working physically demanding jobs? Miners, diggers, drivers, you name it. Just look at this website covering the salaries of medical assistants in the U.S. – I was shocked to see how low the wages were for such a dedicated career.

Unfortunately, too many people are not earning what they should be – compared to the actual job they do.

Needless to say, we found our client’s idea refreshing, and we dove right into it. First and foremost, the content on these websites needed to be something special, as it had to come from an honest place and connect with people on an emotional level.

We also figured that a picture is worth a thousand words, so we contacted several photographers that we have collaborated with previously. They would go out and photograph nurses, teachers, workers, police officers and many others, doing their day jobs and capturing the experience though a series of images. This was necessary, because stock photography was out of the question. We needed a more personal approach, and not something distant and generic.

We interviewed the people, and they shared their personal stories and experiences with us. You can check out this interview we did with a RN – Registered Nurse talking about nursing salaries and how they can vary widely across the country.  And finally, we needed to package all of that in way that would be visible to search engines, because this type of content deserves to be read by as much people as possible. We also created presence on social networks and YouTube.

The entire project is nearing its final stage and we can tell you, without being biased, that it is absolutely fantastic. Everyone in our company is extremely proud of what we have done. Hopefully, this message will reach some people who are in a position to help, either financially, or in some other way, because these people are the unsung heroes.

Top 3 Photoshop Alternatives

23 Apr

Adobe Photoshop has become synonymous with image editing so much, it has become a verb. Honestly, how many times a day do you hear the words that something has been photoshopped? In an era of selfies and celebrities which are only known for being celebrities, a few times too many. But, regardless of that, Photoshop is the premiere tool if you are a photographer, illustrator, or if you simply like to manipulate digital images. The list of things it can do is extremely impressive, but we’ve decided to take a look at some of its alternatives, and see what they have to offer.


The most well-known alternative to Photoshop is GIMP, which stands for GNU Image Manipulation Program. The best thing about it is that it comes as freeware, but with some Photoshop-grade editing capabilities. Of course, Photoshop still has the edge, but GIMP is not far behind in terms of what it can do. It may have a feature or two less than PS, but it’s far from being a speck in its rearview mirror.photoshop_alternative_11

For those who are considering using GIMP for website photos, but are somewhat concerned if they are going to be able to wrap their heads around, don’t worry, because GIMP is not that difficult. Most of the things you do in PS, like filtering, masking, image stitching, using various brushes, you will be able to do here, as well. GIMP is available on all three major OS platforms: OS X, Windows and Linux distributions.


Pixlr is an image-editing software that is perfect for this day and age where everything that used to be on your desktop is migrating online. People rely more and more on cloud storage, instead of buying hard drives, or optical discs. Pixlr adopts the same approach, offering considerable image-editing power, without the need to install it. You just access it via your browser for free.

Photoshop users will feel right at home with it, because its interface borrows a lot from it. You can either point to the image on your computer, or online, and apply some of the most common tools, like dodging, burning, clone stamping, as well as various brushes and effects. As far as online-based image editors go, this one is the best.


For those who prefer the familiarity of Paint, but would like more features and tools, Paint.NET is a dream come true. In terms of features, it is not up there with GIMP or Photoshop, but it doesn’t need to be, since its purpose is different. Still, it does let you work with some advanced stuff, like layers, and you can expand its functionality with plug-ins, and support for more file types. On top of it all, it is probably the most user-friendly image-editing application you can come across.

Try some of these out yourself and have some fun.